Unit11《TheMedia》Lesson3TheAdvertisingGame教案2（北师大版必修4）.docVIP

Teaching Plan Unit 11《The Media》Lesson3 The Advertising Game Teaching aims and requirements To make clear to the students the contents and the structure of the text; To enable the students to grasp one of the ways to get the main idea and to learn to enjoy beautifully designed ads; 3. To help to draw more attention to public ads and sense of social responsibility. Interactions Teacher-student, individual, pairs, groups Teaching procedures Step Ⅰ Leading-in Greetings and free talk Guessing game. Students are asked to find out as quickly as possible what products are advertised in the given ads. Step Ⅱ Reading and reading skills Read the text. Try to match the given ads with the kinds of ads referred to in the text. Learn to figure out the main idea. In this part, students are given three statements for each of the paragraphs. They are asked to judge which statement can act as the proper main idea for each paragraph. At the same time they have to mark the remaining two statements with “B” or “N” which stand for “too broad” and “too narrow”. Discuss and sum up. Step Ⅲ Practice and production let’s enjoy some ads. What do you find in them? It’s show time! Work in groups of four. The students are encouraged to give their own designs. Let’s see whose design is the most popular. Step Ⅳ Summary and assignment Go and find advertisements, especially English ones, around you. Think about how they are designed according to what we have learned. Students’ working sheet I. Which paragraph should the advertisements go to? Paragraph 1 ? Paragraph 2 ? Paragraph 3 ? Paragraph 4 ? Paragraph 5 ? II. Mark the following statements with “B”, “N” or “M” B: too broad N: too narrow M: main idea Paragraph 3: □Products are sometimes linked with different concepts or ideas. □Using common ideas to sell products is as old as advertising itself. □Modern ads must stand out to make themselves attractive Paragraph 4: □Some advertisers want to create something that has never been