专题五 营销沟通完成.pptVIP

专题五 营销沟通（Marketing communication)第一节 沟通概述(Communications overview) 一、沟通的含义(The meaning of communication) 第二节 沟通的分类(Classification of communication) 一、按沟通主体的性质分类 (Classified according to the nature of the main communication) 1、个人与个人的沟通(Individual and personal communication )； 2、个人与群体的沟通(Individual and group communication; )； 3、群体与群体的沟通(Groups and group communication )； 二、按沟通的组织系统分类 (Organizational communication system according to classification) 1、正式沟通(Formal communication )（通过组织明文规定的渠道进行的信息传递和交流） To exchange informations through those well- documented ways set by organization. 优点：沟通效果