E-Business amp; Internet Marketing.ppt

E-Business Internet Marketing Chapter 11 Content Questions What is E-business? Give an example. What is E-commerce? Give an example. What are their differences? Give an example. What are the differences between conventional business and E-business? What are advantages and problems with E-business? E-Business In the simplest terms, E-business is electronic business, which helps in the development of improved business operations, changing business models, and internal communication tools. E-business is all about time cycle, speed, globalization, enhanced productivity, reaching new customers, and sharing knowledge across institutions for competitive advantage. (Lou Gerstner, former CEO of IBM) Three Functions Production-focused processes: procurement, ordering, automated stock replenishment, payment processing and other links with suppliers, production control Customer-focused processes: marketing, selling, processing of customers orders and payments, and customer management and support Internal or management-focused processes: employee services, training, information sharing, video conferencing, recruiting Discussion Compare and contrast business relationships with suppliers, customers, marketing parnters, and employees in Industrial Age and Digital Age. Internet Marketing I-marketing, Web marketing Online marketing E-Marketing Marketing of products or services over the Internet Uniqueness of I-marketing One-to-one approach seach engine Geo targeting delivery of different content to website visitors by geo-locating software according to country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria. Appeal to specific interests Visitor-initiated actions different content by choice according to visitors choice and preference Advantages Limitations Security concerns E-Commerce E-commerce is viewed as the online exchange of goods, services, and/or money with firms, between firms,