西安交通大学MBA选修课程电子商务相关资料.docVIP

西安交通大学MBA选修课程《电子商务》相关资料 授课教师：王刊良 目录 电子商务教科书 《哈佛商业评论》近年来有关电子商务的文章目录 课程在线材料链接 重要的链接 电子商务教科书 (/isworld/ecourse/books.html, Text Books on business and economic aspects of E-Business) Adam, N.R., Dogramaci, O., Gangopadhyay, A., Yesha, Y. and Gangopadhyay, Y. (1998) Electronic Commerce: Technical, Business, and Legal Issues, Prentice Hall. Amor, D. (1999) E-Business Revolution, Prentice Hall. [中译] Barnes, S. and Hunt, B. (2000) E-Commerce and V-Business: An International Money Making Machine, Butterworth Heinemann. [中译] Brynjolfsson, E. and Kahin, B. (2000) Understanding the Digital Economy, Cambr