毕业设计（论文）-关于小微企业借助电子商务平台的研究.docVIP

渤海大学本科毕业论文（设计） 关于小微企业借助电子商务平台发展的研究 The Research on Development of Micro-enterprises with E-commerce Platform 学 院 （系）： 专 业： 信息管理与信息系统 学 号： 学 生 姓 名： 入 学 年 度： 2010年 指 导 教 师： 完 成 日 期： 2014 年 5月 14日 渤海大学 Bohai University摘 要 近年来小微企业的数量在所有企业数量中占有的比例越来越高，其在国民经济中的支撑作用越来越大受到资金、技术、人才等方面的面临管理不规范、竞争能力弱问题。 关键词：小微企业；电子商务平台；小微企业特点；影响因素  The Research on Development of Micro-enterprises with E-commerce Platform Abstract The number of micro-enterprises have accounted for a high percentage in domestic enterprises in recent years, moreover they act for important role in national economy. as the pressure on employment of graduates of higher education is increasing, the state has proposed the introduction of support policies on the three cut and three free, the micro enterprises such as the creative services and high-tech services industry and agro-industry, become an effective way to realize the dream of young entrepreneurs. However, the development of the micro-enterprise is limited by non-standardized management, low-informatization, weak competitiveness is growing. With information technology support, the information technology such as smart phones, mobile Internet and two-dimensional code has been rapidly developed e-commerce fully into peoples work and lives, that provides an unprecedented opportunity for the establishment and the healthy development of micro-enterprises The thesis firstly got started to definite the concept of micro-enterprises, e-commerce and e-commerce platform, and classify the micro-enterprises. Then analyzed the main characteristics of micro- enterprises and development in our country, and then summed up the difficulties under the condition and new opportunities that can be caught by the micro-enterprises. Then made micro-enterprises in the demand for e-commerce, technology, economic feasibility analysis, then turned to t