矿山机械外观设计中文化意象的营造与解读.pdfVIP

矿山机械外观设计中文化意象的营造和解读 周淼 何东亮 孙晓枫 摘要：企业文化意象是构成企业文化形象感知的重要要素，是文化传播的载体，对矿山机械外观设计有着深远的影 响。本文通过对文化意象的认知基础的剖析，提出了通过视觉元素解析和数理分析的方法建立矿山机械类产品外观 中文化意象识别性。将在现实产品形态中融入的抽象企业文化意象变成一种可操作、可验证的规范流程。并总结了 保证企业文化意象具有广泛可识别性的营造原则。设计师可以通过工业设计手段有效的将企业自身文化意象融入到 产品外观中以获得社会文化认同，提高市场识别度，将矿山机械类产品科技感与美学内涵实体化。 关键词：文化意象；企业文化；矿山机械；数理分析；视觉元素分析 the Interpretation Creation of Cultural Images in Design of Mining Machinery By Zhou Miao He Dongliang Sun Xiaofeng Abstract ：Enterprise cultural image is the important element of perception of enterprise cultural figure,is the carrier of cultural transmission and has profound influence on the design of the appearance of the mining machinery. The paper proposes that it can establish recognizability of cultural image in the appearance of the mining machinery by the ways of analyses of visual elements and Mathematics,which is based on anasysis of cognition of cultural image; Meanwhile,it will change abstractive enterprise cultural images that are integrated into existing product forms into an exercisable,verified norm process; It also concludes the creation principles that ensure that enterprise cultural images have extensive recognizability.The designers can integrate effectively cultural images of enterprise own into appearance of the products by means of industrial design to obtain social identify, improve degree of market recognition and make Sense of technology and aesthetic connotation of mining machinery concrete. Keywords ： cultural images ；enterprise culture ；mining machinery ；mathematical analysis ； analysis of visual elements 随着我国整体经济水平的提高，我国已迈向成就大国的梦想之路。逐渐成熟起来的中国重工企 业，也渐渐意识到通过工业设计手段可以有效的将企业自身文化意象融入到产品外观中以获得文化 的社会认同，提高市场识别度，并将矿山机械类产品科技感与美学内涵实体化。即用户解读、识别 具象产品形态中隐喻的抽象文化的产品识别性。这就要求以“机器代替人力和畜力[1] ”为基本存在 目的的矿山机械,除了其工具特征，也要担负企业文化传播的载体任务。因此，区别于其它的中国企