基于寡头垄断的我国医药零售业市场结构合理化研究.pdfVIP

( ) 第 24卷第 1期 长沙理工大学学报 社会科学版 Vol. 24 No. 1 2 0 0 9 年 3 月 JOURNAL OF CHAN GSHA UN IV ER SITY OF SC IENCE TECHNOLOGY ( SOC IAL SC IENCE) M ar . 2 0 0 9 基于寡头垄断的我国医药零售业 市场结构合理化研究 杨海余 , 万俊良 (长沙理工大学 经济学院 ,湖南 长沙 　4 10076) [摘要 ]我国医药零售业市场结构的典型特征主要表现为过度竞争 。作为一种极具效率的市场结构 ,寡头垄断市场结 构的构建有利于我国医药零售业市场结构的优化和产业组织效率的提升 。通过制定实施以提高市场集中度为导向 的产业组织政策 、建立医药联盟等方式可以尽快促成寡头垄断市场结构的形成 。 [关键词 ]寡头垄断 ;过度竞争 ;医药零售业 ;市场结构合理化 [中图分类号 ] F062. 9　　[文献标识码 ]A 　　[文章编号 ] 1672 - 934X (2009) 0 1 - 00 12 - 04 A Study on the Ra tiona liza tion of the M arketin g Structure of Ch ina s M ed ic ine Reta il Bu sin ess Ba sed on O ligopoly YAN G H a iy u, WAN J unliang ( S chool of E conom y, Changsha Un ivers ity of S cience and Technology, Changsha, H unan 4 10076, Ch ina) A b stract: The typ ical characteristic s of the m arketing structure of Ch inas m edicine retail bu siness are m ain ly embodied in overcomp etition. A s a m arketing structure w ith h igh efficiency, the con struction of oligopoly is conducive to op tim izing the m arketing structu re of Ch inas m edi cine retail bu siness and the imp rovem ent of the efficiency of its indu strial organ ization. The form ation of oligopoly m arketing structu re m ay be accelerated by such m ean s as stipu lating and imp lem enting the indu strial organ izational policies w ith the orientation of up grading the degree of m arketing concentration wh ile estab lish ing m edicine leagues. Key words:oligopoly; overcomp etition; m edicine retail bu siness; rationalization of m arketing structu re