课业2指南.pptVIP

Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie Marketing Planning / ZHANG Jie All the three tasks and the sub-tasks must be finished in order to obtain a “Pass” 所有的问题都必须回答才能及格 Focus on the abilities of effectively searching, re-organizing and analyzing 重点考察有效地进行搜索、重组以及分析的能力 搜索：利用图书馆和互联网阅读相关文献 重组：综合各家观点，扩展思路 分析：批判性的思考，得出自己的结论 (i) (outcome 3.1) -Compare the different types of online auctions. -不同类型的在线拍卖 -Explain what are the problems of Online auction? ? -在线拍卖的存在问题 参考： Chap06 课本 P279 参考书《电子商务教程》胡玫艳 (ii) Describe the advantages of using eletronic marketplace and industry networks for supply chain management (outcome 3.2) -如何利用电子商务实现供应链管理 参考： Chap05 课本 P258 参考书《电子商务教程》胡玫艳 (iii) What challenges? are in the application of trust and security in supply chain management for b2b. (outcome 3.3) -电子商务的信用与安全问题 参考： Chap01，05,10 课本 P34，257 参考书《电子商务教程》胡玫艳 (iv) How enterprises leverage internet to improve efficiency of the supply chain and add value to the ultimate consumer? (outcome 3.4) -评价电子商务对供应链的作用 参考： Chap05 课本 P251,253 参考书《电子商务教程》胡玫艳 (i) Please list four models of electronic marketplaces and explain the development of industry networks and portals.? (outcome 4.4) -四种类型的电子集市 参考： Chap05 课本 P251-255 参考书《电子商务教程》胡玫艳 (i) Make notes of other types of online payments and compare the advantages and disadvantages. (outcome 4.1)? -在线支付 参考： Chap11 课本 P509 参考书《电子商务教程》胡玫艳 (ii) Describe the advantages of using online recruitment and communication with employees. ?(outcome 4.2) -利用电子商务实现内部沟通与在线招聘 参考： 4.2 PPT (iii) Explain impact of E-business on logistics services and international trade through the internet. (outcome 4.3) -电子商务在物流和国际贸易中的作用 参考： 4.3 PPT 参考书《电子商务教程》胡玫艳 M1: Identify and apply strategies to find appropria