体育消费的消费者满意度研究_基于中国体育健身消费市场的实证研究.pdfVIP

27 3 Vol27 No3 2010 5 JOURNAL OFXI!AN PHYSICAL EDUCATION UNIVERSITY May 2010 : 1001747 (2010 :A :G81237 基于中国体育健身消费市场的实证研究 黄 谦,谢 蒙 ( , 710068) :在既有研究成果的基础上, 经过理 分析和前期的调研, 对在中国体育健身消费市场的消费者满意度的形 成及影响因素进行了分析,并建立了研究假设通过实证分析,体育健身消费市场提供的服务公平会影响消费者对 服务质量的认同导致较高的商业友谊研究也认为服务质量与商业友谊最终会对消费者的满意度产生影响,揭示 了体育健身消费市场服务质量与商业友谊以消费者满意度的影响机理,表明消费者对服务质量的认同消费者商业 友谊的增强有利于消费者满意度的增加 :体育健身消费; 满意度;服务公平; 服务质量 Study about Sports Consumption Customer Satisfaction Based on Chinese Sports Fitness Consu er Market E pirical Study HUANG Qian,XIE Meng (Xi!an Physical Education University, Xi!an 710068, China) Abstract: In this paper, based on previous research results through theoretical analysis and preli inary research, based on the fitness of the consu er arket in China∀ s consu er satisfaction for ation and influencing factors are analyzed, and established a research hypothesis. Through the e pirical analysis, sports and fitness consu er arket, the services provided by the fair trade affect consu ers agreethat quality of service, resulting in higher business friendship. The study also considers that service quality and business friendly, will ulti ately i pact on consu er satisfaction, a consu er arket revealed the fitness service quality and business friendship to the i pact of consu er satisfaction echanis , indicating that recognition of the quality of service to consu ers, consu er were co ercial friendship is conduciveto enhancing the increase in consu er satisfaction Key words: Physical Fitness; satisfaction; service quality;service equity , ? ,