毕业论文-黑龙江省冰雪体育产业发展特色研究.docVIP

黑龙江省冰雪体育产业发展特色研究 摘 要：本研究从产业内容、年均收入、发展情况、市场环境和安全保障等方面对黑龙江冰雪体育产业的现状机遇挑战进行调查，分析冰雪体育产业在我省发展纯在的问题，为提高体育产业在我省收入的百分比提供依据。结果发现，冰雪体育产业有着很大的上升空间以及地理优势，但仍有不足，故我省冰雪体育产业发展速度以及结构尚需要进一步优化。随着冰雪体育活动在广大人民群众中普及程度的增加，黑龙江省冰雪体育产业迎来跨越式发展的机遇和挑战。通过分析黑龙江冰雪体育产业的发展存在的问题，对发展黑龙江省冰雪体育业提出几点建议，为黑龙江省冰雪体育旅游市场快速、健康的发展提供借鉴。 关键词：黑龙江省：体育产业：发展对策 Heilongjiang snow sports industry research characteristics Pick to: the research content and the annual income from industry, the development, the market environment and the security of heilongjiang snow and ice of the present situation of sports industry opportunity challenge investigating and analyzing the ice-snow sports industry development in our province of pure in question, in order to improve the sports industry in our province the percentage of income, provides the basis. The results found that ice and snow sports industry has a large room to rise and geographical advantage, but there are insufficient, therefore the ice-snow sports industry development speed province and is still need to be further optimized structure. With ice and snow sports activities in the broad masses of the popularity of the increase, ice and snow in heilongjiang province sports industry spanning development opportunities and challenges. Through the analysis of the development of the sports industry heilongjiang snow and ice, the existing problems in the development of sports industry in heilongjiang snow and ice put forward several proposals, of heilongjiang snow and ice to the sports travel market rapid and healthy development for reference. Key words: heilongjiang province: sports industry: the development countermeasures 前言： 体育产业作为我省乃至全国的新型行业、朝阳产业，也是未来我省经济收入的潜力市场，它的发展水平会直接影响到我省的收入水平。我省作为全国最具冰雪魅力的广阔场地有着无与伦比的地理优势和自然条件，新时期形势下黑龙江冰雪体育产业以其特殊的区位纬度和体育人文精神面临着较大的发展机遇,同时也有来自其自身和外部等环境的挑战。本文分析了新形势下黑龙江冰雪体育产业的发展前景,首先阐述了新时期冰雪体育产业发展面临的新形势及其对于自身发展的要求,接着分析了黑龙江冰雪体育产业发展的基本情况,重点分析了其中存在的问题,即冰雪体育产业发展中缺乏有效的营销战略和实施执行方案使得冰雪体育产业营销的创新力度不够、尚未能够从产业链的视角和理念来看待冰雪体育产业相关主体的战略合作机制、相关冰雪体育产业基础设施和辅助配套设施建设的匹配和支持力