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战略前瞻性、创新搜寻模式和产品创新绩效之间的演化%3a先声药业1995-2011年纵向案例研究.pdf

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[] [] An Evolutionary Model among Strategic Proactiveness, Innovative Search Mode and Product Innovation Performance: Based on a Longitudinal Case Study of Simcere Group WEI Jiang ZHANG Yan YING Ying School of Management, Zhejiang University Abstract: Based on a longitudinal case study of Simcere Group, we examine the complex process of product innovation performance improvement and evolution and construct an inspiring integration model among strategic proactiveness, innovative search mode and product innovation performance. The result indicates that during the four developing stages of Simcere Group, the three constructs regarding strategic proactiveness, innovative search mode and product innovation performance not only evolute respectively, but also there exists a co-evolutionary relationship among them. Specifically, strategic proactiveness evolutes from one-sided, low degree to comprehensive, high degree, innovative search mode evolutes from domestic search to foreign search, from scientific search oriented and supplier oriented to scientific search oriented and market search oriented. Besides, we also find during the interactive evolution process between strategic proactiveness and innovative search mode, the product innovation performance evol