三一重工国际化案例研究.pdfVIP

312-223-1 Reaching High: Sany’s Internationalization (A) This case was prepared by Prof. Hellmut Schütte and Shang en Chen at CEIBS. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The Case was compiled from field research (published sources, generalized experience). Copyright © 2012 by CEIBS (China Europe International Business School). No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—without the permission of CEIBS. Distributed by ecch, UK and USA North America Rest of the world t +1 781 239 5884 t +44 (0)1234 750903 ecch the case for learning All rights reserved f +1 781 239 5885 f +44 (0)1234 751125 Printed in UK and USA e ecchusa@ e ecch@ 312-223-1 Reaching High: Sany‟s Internationalization (A) CC-312-019 Reaching High: Sany’s Internationalization (A) Entry into Germany On 29 January 2009 Chinese Prime Minister Wen Jiabao and German Chancellor Angela Merkel together witnessed an important signing ceremony between Sany, a Chinese construction equipment manufacturer, and the State Government of North-Rhine Westphalia in Germany. Represe