SNS背景下我国大学生群体网络社交特点探析.pdfVIP

Modern Management 现代管理, 2011, 1, 219-223 doi:10.4236/mm.2011.13039 Published Online September 2011 (/journal/mm/) The Characteristics of Social Networks of China’s College Students Tongru WEI, Cheng WANG North China Electric Power University, Baoding, China, 071003 Email: walter8250@ Abstract: SNS, which was bought into China in 2003, is particularly popular with college students. Com- pared with western students, we found several distinctive features: the online social networking has become the most important network behavior among college students; male college students on network of socially active were significantly higher than female students; lots of social networking has being replaced by games; value orientation deviated from the mainstream, “grassroots” celebrity-led social networking. Clarifying the social network of the characteristics of college students, not only can guide them to develop the scientific so- cial networking habits, but also can effectively prevent them from social networking addiction. Keywords: SNS; College Students; Social Networks; Characteristics SNS 背景下我国大学生群体网络社交特点探析 魏彤儒，王 成 华北电力大学，保定，中国，071003 Email: walter8250@ 摘 要：SNS 2003 年进入中国，近一两年开始进入高速发展期，在中国大学生群体尤为普及且不乏痴 迷者。探究我国大学生群体网络社交的特点，是规范大学生网络社交行为，培养其科学网络社交习惯， 有效预防该群体网络社交成瘾的基础和前提。调研发现，与西方国家大学生对比，我国大学生的网络 社交呈现出的鲜明特点是：网络社交已成为我国大学生群体最主要的网络行为；男大学生的网络社交 活跃程度明显高于女大学生；网络社交具有较严重游戏化倾向；网络社交成瘾更多表现为网络社交游 戏成瘾；“草根”名人蹿红网络社交，价值导向背离社会主流。 关键词：SNS；大学生；网络社交；特点 1 引言 近年来，随着 Facebook 等社交网站在全球范围的 SNS 有两种所指