基于顾客_体验_的经济型酒店品牌价值创新策略_李琮.pdfVIP

(), 10 , 1, 2009 1 Journal of H enan PolytechnicUn ivers ity ( Social Sciences), Vol. 10, No. 1, Jan. 2009 / 0 李 琮 * (, 40004 ) : 中国经济型酒店市场上正在激烈上演着新旧品牌同台竞技的大战, 在机遇 挑战并存的时 刻, 谁能在同质化的市场中脱颖而出, 归根结底要靠品牌价值创新本文试图从顾客 / 体验0 的角度出发, 从体验的三 个基本形态入手, 结合中国经济型酒店品牌发展现状, 寻找出中国经济 型酒店品牌价值创新策略 : 经济型酒店; 体验; 品牌价值; 创新 : F59 : A : 16 3-9 9 ( 2009) 01-00 0-04 Study on Innovation Strategy of Brand Value of Ch inese Budget H otel Based on Custom erE xp erien ce 0 L I Zhong (Tourism C ol lege, C hongq ing N orma l Un iv ers ity, Ch ong q ing 40004 , Ch ina ) Abs tract: In them arket of Ch inese budget hotel, a fierce war has been going on betw een the new and the old brands. Confronted w ith both opportun ities and challenges, enterprises strive to innovate the brand value in order to survive in the market of homogeneity. From the perspective of customer exper-i ences, this paper tries to start w ith three fundamental forms of experiences, to comb ine w ith the status quo of the development of Ch inese budget hote,l and further to seek for the innovation strategy of brand value ofCh inese budget hote.l K ey w ord s: budget hote;l experience; brand value; innovation / 0 , , , / 0 , , , , () [ 1] ,