专业外语企业使命.pptVIP

Key words term self-discipline n. 自律；自我修养；自我训练 obsolete adj. 废弃的；老式的；过时的 n. 废话；陈腐的人 v. 淘汰；废弃 monopoly n. 垄断；垄断者；专卖权 vulnerability n. 易损性；弱点 vulnerable adj.易受攻击的；易受伤的；易受批评的； anticipation n. 希望；预感 近义词：expectancy anticipate v.预感；预见；预料；先于……行动 life expectancy 预期寿命；平均寿命 population dynamics 种群动态；人口动态 demographics n. 人口 baby bust n. 生育低谷 urbanization n. 城市化 predominantly ?adv.主要地；显著地 undifferentiated adj. 无差别的；一致的 circulation-acquisition 循环采集 domestic market 国内市场 overseas market mass-consumer market 大众消费市场 pacesetter n. 标兵；先导者 accumulate v.积累 inflation n.通货膨胀 conservative adj. 保守的 n. 保守派，守旧者 fixed money value 固定货币价值 policyholders n. 投保人；保险客户 inventory 库存 mutual funds 共同基金；互惠基金 multinational banking 跨国银行 abandonment n. 抛弃；放纵 advocate n. 提倡者；支持者；律师 v. 提倡，主张，拥护 Paper System and important section(p45-p48) “What Will Our Business Be?” The Unsatisfied Wants of the Customer “What Should Our Business Be?” The Need for Planned Abandonment 1、 example of Theodore Vail’s2、 example of Alfred P. Sloan3、 what factors could validate or disprove these projections?——population4、 example of American magazine industry by the late1960s it became apparent that it was no longer adequate; the telephone system was no longer, as in Vail’s days, a natural monopoly. 到六十年代后期 ,(西奥多·维尔的)答案已经很明显不合适了，电话系统已经不象维尔的时代那样有一种天然垄断权了 Alfred P. Sloan gave in the early 1920s to the question “What is GM’s business?” But by 1960 or so，the answer had become inadequate and inappropriate. 艾尔弗雷德·P·斯隆对“通用汽车公司是怎样一个企业？” 作出了回答，但是，到1960年左右，这个答案已经不再恰当和不再适用了。 What is our business—— what will it be? What changes in the environment are already discernible that are likely to have high impact on the characteristics, mission, and purpose of our business? How do we now build these anticipations into our theory of the business, into its objectives, strategies, and