Strategic Analysis and Action (5th edition).ppt

Strategic Analysis and Action (5th edition) Figures Corporate, Business and Functional Strategy The Strategic Analysis Triangle The Process of Strategic Analysis * Strategic Analysis and Action (5th edition) ? 2002 Pearson Education Canada General Manager Setting Direction vision mission values Implementing Change making it happen Creating Strategy determining the way forward Assessing Performance today and tomorrow The Job of the General Manager Quadrant 1 Quadrant 2 Quadrant 3 Quadrant 4 complacent organization desired state crisis troubled organization Operating Performance Organizational Health + + – – three years ago tomorrow? today The Performance Matrix Environment Purpose Core Beliefs Values Mission Vivid Description Organizational Vision Tangible Image Guiding Philosophy Collins and Porras Vision Framework Source: Copyright ?1991, by The Regents of the University of California. Reprinted from the California Management Review, Vol. 34, No. 1. By permission of The Regents. Product Market Focus Goals CoreActivities Value Proposition Business Strategy Components Strategic Choice: Product/Market Scope Source: Ansoff, I., The New Corporate Strategy. Copyright ? 1987, John Wiley Sons, Inc. Reprinted by permission of John Wiley Sons, Inc. Diversification Market development NEW Product development Market penetration EXISTING MARKET NEW EXISTING PRODUCT Product Market Focus Goals CoreActivities Value Proposition Everyday low prices Always in stock Courteous, reliable Branded general merchandise Value-oriented customers Develop easier markets first: work from regional hubs Integrated logistics: supplier to checkout Intensely managed Local tailoring Dominate markets Lowest cost system High growth Do it Wal-Mart way The Wal-Mart Business Strategy Product Market Focus Goals CoreActivities Value Proposition Differentiation on product and service through a user-friendly graphic interface and integrated products Complete desktop solution 50% US; 50% foreign Educatio