高职高专核心英语综合教程下册 全套课件.pptVIP

Text A: Let’s Kill the Viruses Text A: Let’s Kill the Viruses Text A: Let’s Kill the Viruses A: it’s not a bad idea. I think education is the biggest problem at the moment. Schools don’t seem to have enough money to educate kids properly. B: if we are to invest more money to education, we will need to raise taxes. That wouldn’t be popular with voters. A: most voters what everything bout ways. They want the government to pay for lots of things, but without increasing taxes. B: the government should show that it is using money efficiently. Sometimes you hear about how the government has wasted money on a project. A: yes. The government has limited funds and must show that it is using the money responsibly. Part I : Speaking Activity Jack: Look! Here is a picture! Li Ming: What is it about？ Jack: In the APEC Summit held in Shanghai several years ago, in the last day, the presidents from all over the world wore traditional Chinese Tang suits and took a photo together. Li Ming: It’s quite interesting to find that most easterners chose red suits while most of the westerners preferred blue ones. Jack: Yes. How to explain this? Conversation 2: （1） Activity: Brainstorming Direction: Use a mind map to brainstorm the following ideas. 1. Why do the companies like to use advertisements? Where can they publish their advertisements? 2. What are the essential elements of an advertisement? Part IV: Applied Writing 3. If your company wants to launch a new product, shampoo for example, what aspects will you consider when organizing the advertising campaign? Part IV: Applied Writing Tips Structure of Advertise ments Task An advertisement usually includes headlines and body copy. 1. Headlines The success of the headline decides the success of the whole advertisements. The following principles may be adopted. (1) Convince the readers that the advertised goods will be advantageous to them. (2) Present newness in the headline. The following words are frequently us