英语必修Ⅳ牛津译林版Unit1课件（共35张）welcome.pptVIP

More ads Try to divide them into two parts. 1 Look for more interesting ads and show them to your classmates next time. 2 Make good preparation for Reading part. Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he / she will become seriously ill. This poster isintended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us. Poster 3 Poster 4 This poster is targeting young people, especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo. Ads for public issues Ads for sales Earth Day Say ‘No’ to drugs Oxlin Airlines Soft shine shampoo step 4 .Discussion Which advertisement makes you want to buy a product or service? Why? Which advertisement makes you think about social problems? Why? step 5 .Homework * * * * * Advertising welcom Watch a piece of TV show step 1 .lead-in What do you know about advertising? List and discuss various advertisements you know. Can you think about a good slogan for each ad? Protect water, Protect ourselves. Taiwan,China! Cherish your life! Enjoy your music,Enjoy your Sony! Shoes can fly!So can your dreams! Never delete Green Keep it Forever! Sedal Shampoo Everything is possible! Step2.Free talk 1. What’s advertising? Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. What’s advertising? Free talk 2. How many types of advertising do you know? Media, covert advertising, television commercials, infomercials(电视导购节目), celebrity advertising, newer media and advertising approaches. How many types of advertising do you know? Free talk 3. Where can we find these ads? On billboards, on the Internet, in newspapers / magazines, on TV