Generation X.ppt

SELLING TO GEN X PARENTS What’s in it for me? Because of the way this generation has been raised and its job patterns, Gen Xers look for what is in it for them. They want to see a direct return on their investment of time and money. Selling point: ROI in terms of time and money March 2006, An Opportunity and a Challenge, Successful Meetings * High school graduation rates for Generation X are higher than previous generations. Graduation rates increased from 48% in 1950 to close to 90% in 2004. Generation X Americans born from 1965 to 1976 POPULATION CHARACTERISTICS 49 million Gen Xers in the U.S. 17% of the U.S. population. 19% of Gen Xers are foreign-born. Close to half come from Central America. POPULATION CHARACTERISTICS More than one-third of Gen Xers live in the South. EDUCATION Generation X has higher high school graduation rates than previous generations. EDUCATION Generation X is better educated than previous generations. Women in Generation X are the most highly educated; 32.4% have a college degree. EDUCATION Asians have the highest educational attainment. Hispanics have the lowest educational attainment due to recent immigration. LABOR FORCE PARTICIPATION Four generations are currently in the workplace. Boomers and Generation X make up 85% of the workforce. LABOR FORCE PARTICIPATION Generation X has high labor force participation rates. LABOR FORCE PARTICIPATION Two-thirds of Generation X couples are both in the labor force. LABOR FORCE PARTICIPATION Most Gen Xers work full time. LABOR FORCE PARTICIPATION Fewer Gen Xers have long-term jobs with one employer due to layoffs. LABOR FORCE PARTICIPATION More than one in four (29%) 35– to 44-year-olds works a flexible schedule. INCOME The median income for Generation X has declined since 2000. INCOME Asian and white Gen Xers have the highest household incomes due to dual earners and higher education. HOME OWNERSHIP 56.8% of Gen Xers between the ages of 30 and 34 own their own home. 66.6% of Gen Xers betwe