Visual Cocktail Party Phenomenon.ppt

Visual Cocktail Party Phenomenon Julie Witherup Angela French Amanda Caddell Kevin Utt Introduction Moray (1959) Cocktail Party Phenomenon Can select to listen to information from one source in a busy environment But can pick up “relevant” information from unattended sources Introduction (cont.) Neisser and Becklen (1975) Selective “looking” People watch game and count passes Miss person walking through middle Research Idea The person in Neisser and Becklen could be considered an unattended channel So if the person is made relevant, should not the person be easier to detect? Hypothesis In a Neisser and Becklen type video, participants will detect and identify a visually relevant person more often than a less visually relevant person Method Participants 26 students 25 Caucasian 1 Japanese 31% freshman 23% sophomores 23% juniors 23% seniors Equipment Video production Digital Camcorder: Sony digital handycam, model number DCR-TRV17 Video edited by: QuickTime Pro by Apple Computers, Inc. Apparatus Video presented on: Gateway computer model # E-3400 Windows 98 QuickTime version 6.5 Screen size 15” diagonal Stimuli – 2 videos Recording Filmed in same room to ensure identical background – camera remained in same position via tripod Filmed in one session, but three separate stages Three stages Game in black T-shirt Game in white T-Shirt First person filmed walking across camera field of view, then the second person Stimuli (cont.) Production--3 video clips superimposed Resulting 2 Videos Personally relevant person Less personally relevant person Procedure Randomly assigned Condition 1: Relevant Person Condition 2: Less Relevant Person Video Questionnaire How many bounce passes? Demographics Questions relevant to condition Relevant—“How often do you eat in the UG?” (Likert Scale) Less Relevant—“How often do you go to the Career Center?” (Likert Scale) Did you see someone walk through the players? If so, who was it? Results Chi Square Analyses Comparing the frequenc