CruisingThe Floating Resorts.ppt

Cruising:The Floating Resorts History Phoenicians Romans Portuguese - Prince Henry Spanish Armada Cruising 1620 the Pilgrims cruised Prior to 1945 Ships were mainly for transportation 1945-1958 Cruising becomes popular 1966 – Norwegian Cruise Line Cruising 1620 the Pilgrims cruised Prior to 1945 Ships were mainly for transportation 1945-1958 Cruising becomes popular 1966 – NCL 1972 - Carnival 1977-86 – The Love Boat Market Segments Value – Carnival, Norwegian Royal Caribbean Premium – Celebrity, Holland America, Princess Luxury – Seabourn, Crystal, Cunard, Silversea, Windstar, Disney Specialty – American Hawaii Cruises Delta Queen Steamboat Co. ResidenSea Cruising Like hotel companies, cruise ship companies are vertically integrated. i.e.. Carnival owns – Carnival, Holland American, Westours, Windstar, Cunard, Seabourne, Costa Today The Floating Resort Can carry as many as 3,000 passengers Cost $500 million or more North American revenue 8.1 Billion Carnival employs 20,000 Management Organization – Captain Chief Officer Chief Engineer Hotel Manager/Chief Purser Divisions Organization – Captain Chief Officer Deck Department Navigation Officers Radio Officer Security Officer Divisions Organization – Captain Chief Engineer Engine Room Electricians Rooms Organization – Captain Hotel Manager Like a GM Services Cruise Director Activities Shore Excursions Entertainment How is it Different? The resort visits various places All inclusive Amount of activities Self – contained Entertainment Future 2002 - 16 new ships were added Fewer than 20% of travelers cruise 2003 - 16 new ships are expected 2004 5 - 17 New ships ResidenSea * *