Archiving UpdateJune 9, 2003.ppt

Overview NewsBank Media Services is a subsidiary of NewsBank, Inc. NewsBank has provided publishers with archive related services for more than 30 years – microfiche, microfilm, CD-ROM, and Web. NewsBank Media Services -- we provide archive products and services to publishers – newspapers, magazines, broadcast, wires, etc.  Archive hosting, archive systems, data filtering, conversion  Archive Experience More than 1,000 publishers use our archive services Hundreds of daily feeds (incoming and outgoing) Ecommerce archive hosting – more than 200 customers More than 700 newspapers online for use in education, consumer, government and corporate markets More than 3,000 years of backfiles online More than 100,000,000 articles online More than 70 customers use our SAVE archiving system 200 newspapers participate in our www.NewsL archive site We spend a lot of time talking about archives… ASCII ArchivesEcommerce Skyrocketing interest to get archives online Need to drive revenue First customer in 1999 Acquired MediaStream in 2001 – added 75 titles Now above more than 200 titles Increased interest in improving archive revenue performance Need to understand archive user, pricing, driving traffic Publisher Questions About Ecommerce Archives? Who are my customers? What do they want? Am I maximizing the archive revenue opportunity? How does my archive revenue compare to others? How can I improve my archive revenue? New tools or enhancements to improve revenue? Ecommerce Archive customers Majority of archive customers want one copy of an article they have seen in the paper  Another small slice will download fewer than 5 articles Very, very small slice will download more than 5 articles and come back on a regular basis Archive Effectiveness Stack rank comparisons against other archives Comparison of key effectiveness metrics Review of free vs. paid content Pricing analysis (price points, packages, document utilization, etc.) Site flow review Pro