多角化和垂直整合策略.pptVIP

多角化與垂直整合策略 ISU_企管四B 策略管理 Lecture 6 2009.10.28 大綱 多角化策略：定義與範圍 多角化目的 多角化前提 多角化基本測驗 多角化評估準則 資源與多角化 討論 多角化定義 Definition Selecting and managing a group of different businesses competing in several industries and product markets What Businesses the firm should be in How the corporate office should manage the group of businesses Firm’s businesses as a portfolio of core competencies 價值與多角化 How corporate level strategy helps to gain value? Product Diversification Reduce variability in the firm’s profitability in that its earnings are generated from several different business units Require the crafting