- 1、本文档共62页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
unit 9 Marketing Fundamentals (1)
Marketing Fundamentals (Ⅰ) Lead-in Content Text A Marketing Marketing Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else’s products, services or values. Marketing Product means the product management and product marketing aspects of marketing. They deal with the specifications of the actual good or service, and how it relates to the end-user’s needs and wants. Marketing Promotion includes advertising, sales promotion, public relations, and personal selling, and refers to the various methods of promoting the product, brand, or company. As well as the standard four Ps, services marketing calls upon an extra three, totaling seven and known together as the extended marketing mix. Process: This is the process(es) involved in providing a service and the behaviour of people, which can be important to customer satisfaction. Customer focus suggests that the company focuses its activities and products on customer needs. The next big thing is a concept in marketing that refers to a product or idea that will allow for a high amount of sales for that product and related products. In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is done primarily to make sure that a profitable market segment(s) exists for the innovation. An emerging area of study and practice concerns internal marketing or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers. A relatively new form of marketing uses the Internet. It typically tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Text A: Exercises Text A: Exercises
您可能关注的文档
- a华泰国际新城6.doc
- A陈桂兰中国国际救援队真棒.ppt
- B156XTN03_1 _HW-0A_ Final-Spec- 2012-06-19-Updated.pdf
- B18 Developing and Marketing Products.ppt
- bau_0426_国际贸易理论与实务第十二章.ppt
- Bbctwoa经济管理类本科专业(非国际经济与贸易专业).doc
- B2B交易电子合同.ppt
- BEC3-U5 Money & Finance.ppt
- Book1123.xls
- b经济全球化、a国际组织.ppt
- 江苏省灌云高级中学2023-2024学年高三上学期第一次月考地理试题含答案.docx
- 备战2024年高考物理一轮重难点复习 第十三章 近代物理.docx
- 江苏省高邮市一中2021-2022学年高三上学期第一次月考语文试题(原卷版).docx
- 江苏省华罗庚中学2023-2024学年高三上学期12月阶段检测数学试卷含答案.docx
- 江苏省海门中学2023-2024学年高三上学期第一次调研考试地理试题及答案.docx
- 备战2024年高考物理一轮重难点复习 第九章 恒定电流.docx
- 江苏省高邮市2023-2024学年高三下学期3月学情调研数学试题含答案.docx
- 备战2024年高考物理一轮重难点复习 实验十一:探究影响感应电流方向的因素.docx
- 备战2024年高考物理一轮重难点复习 实验三:验证平行四边形定则.docx
- 备战2024年高考物理一轮重难点复习 第十四章 光.docx
文档评论(0)