Google and YouTube.ppt

Google and YouTube Raquel Peters YouTube vs. Boob Tube How Google Should Monetize YouTube With AdWords and AdSense A Look Ahead at Google and YouTube * Google paid $1.65 billion in stock for You Tube. Google realized what we all already knew. People want to share and create content online. You Tube gets 65,000 uploads a day. TV advertising was broken and You Tube could be a reallocation of the $67 billion advertisers spent on TV ads. Google would need and believes they can have A business model to convert the site into an advertising medium A big change in the worldwide media economy. they now have revenue of $9.3 billion. Until just now content was produced by Hollywood, on TV and bandwidth cost were prohibitive for videos to be watched online. Jeff Jarvis says, “The line between TV and Internet TV is about to disappear.” YouTube started with Chad Hurley and Steve Chen who wanted something like Flickr for sharing videos. They started in a garage in California and created a way to embed videos on other sites Hurley wanted to make a business out of “monkeyvison.” he went to New York to convince advertisers to give him money to broadcast themselves. Problem They had been, but it was a series of ruin. Advertisers were fleeing, show quality declining down a spiral. CBS tried to cultivate new online distribution channels by putting premiers of heroes, and Studio 60 online and the CW put Everybody Hates Chris and others online. They think people will watch more online, but it hurts local affiliates who make money by selling commercial space within network programs, Internet bypasses them. The old model was collapsing, online is the new era. Before the YouTube acquisition Google video was trying to find a way to target ads to relevant content. In one approach posters were asked to close caption their videos using a Google tool, and the text was searched for metadata. They have the audience, but now they need to create a revenue model, which Is hard with