Google Search.ppt

Team Venus Spring 2008?2008 Google 10,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000 GOOGOL The American Heritage Dictionary, 3rd Edition “Googol” n. The number 10 raised to the power of 100 (10^100) [A coinage] Merriam Webster Collegiate Dictionary, 2006 Oxford English Dictionary, 2006 v. “To use the Google search engine to obtain information on the Internet.” Web-based Portal DefinitionPortal - “Doorway” A Web site or service that offers a broad array of resources and services, such as: e-mail, forums, search engines, online shopping malls. Google does search Google believes in instant gratification “The perfect search engine would understand exactly what you mean and give back exactly what you want.” Larry Page, Co-Founder Google Google History Stanford University, 1998 Sergey Brin Larry Page PageRank Algorithm that solved the problem of spam  Google Inc. With $1.1 million initial investment, Google was Incorporated on September 7, 1998 Type Public (NASDAQ: GOOG), (LSE:GGEA) Founded Menlo Park, CA (September 7, 1998) Headquarters Mountain View, CA Key People Eric Schmidt, CEO/Director Serge Brin, Co-Founder, Technology President Larry Page, Co-Founder, Products President George Reyes, CFO Industry Internet, Computer Software Revenue US $16.593 billion [UP]56% (2007) Net Income US $4.203 billion [UP] 25% (2007) Total Assets US $22.335 billion (2007) Total Equity US $22.689 billion (2007) Employees 19,156 (March 31, 2008) Website Web Images Maps News Shopping Gmail more PageRank (Core Competence) Created when web-based search engines were becoming popular (Patent granted on September 4, 2001) Eric Schmidt joined Google in 2001 Sun Microsystems Novell Earned revenue Licensed search technology to Yahoo! and other 3rd-party sites First Paid Listings on December 1999 CPC “cost per click” CTR “click through rate” Web Images Ma