市场营销策划书--德芙巧克力（内部版）.pdfVIP

市场营销策划 德芙巧克力营销策划 策划适用时间： 2011年七夕情人节期间 摘 要 一周七天，“浪漫、青春、健康、力量、关心、博爱、愉悦…”我们每天都 有一个喜爱巧克力的理由。 很多人会从身边走过，很多事一路漂远，但在时光的河流里，总有一些东西 是不会变的，像浓情巧克力那样的口齿留香，像爱人执手相握的深情，像夜归时 那一盏温暖的灯光。愿巧克力的浓情永远伴随着您与爱人、亲人和朋友分享幸福 生活的每一个美好瞬间。 I 目 录 前 言················································································································- 1- 一、企业概况简述····························································································- 1- 二、市场环境分析（SWOT 分析）··································································- 1- （一）市场需求分析··················································································- 1- （二）市场竞争分析··················································································- 2- 优势：·································································································- 2- 劣势：·································································································- 2- 机会：·································································································- 2- 威胁：·································································································- 2- 三、活动主题···································································································- 3- 四、营销目标···································································································- 3- 五、营销战略···································································································- 3- （一）市场细分·························································································- 3- （二）市场目标·························································································- 4- （三）市场定位·········································································