CC供暖营销策划方案分析.pdf

怡生供暖营销策划方案分析 摘要 近些年，关于企业营销的新名词可谓层出不穷，企业营销培训机构更是多如 牛毛，五花八门。诸如新闻营销、体育营销、事件营销、文化营销„„让很多企 业眼花缭乱无所适从。地暖行业自诞生至今日已有20余年的光景，在这20余年 中，地暖行业从起步到发展，又从发展到辉煌，这些都离不开地暖企业们的辛 勤耕耘。在这20余年中，那些叱咤风云的材料生产企业究竟采用了哪些营销模 式，才使其在激烈的市场竞争中独占鳌头？未来中国的地暖行业，无论是国产 品牌还是国外企业都面临着进一步扩大市场的难题，如何突破这一发展瓶颈？ 成为国产和进口品牌在中国市场上共同面临着的一个焦点话题？为寻求适合中 国本土的地暖企业营销之路？在这期，笔记将对我国地暖市场上一些材料企业 的营销手段为读者们做一个简单的解读。 Abstract In recent years, about the enterprise marketing new term can be described as emerging, corporate marketing, training institutions is numberless as the sand, a wide variety. Such as news marketing, sports marketing, event marketing, cultural marketing. We can not know what course to take so many companies see things in a blur. From birth to now has more than 20 years was in the industry of floor heating, in this more than 20 years, the industry of floor heating from start to development, from development to the brilliant, these are inseparable from the heating companies are arduous and cultivated. In the past 20 years, who dominated the materials production enterprises what is the what kind of marketing mode, to make the champion in the fierce competition in the market? The future of Chinas industry of floor heating, whether domestic brand or foreign enterprises are faced with the problem to further expand the market, how to break through the bottleneck of the development? Become domestic and import brands in the Chinese market is common to face a focus topic? In order to find a suitable Chinese local heating enterprise marketing of 目录 一、怡生供暖简介2 1.1、公司简介3 1.2、公司产品3 二、怡生供暖宏观环境和微观环境分析3 2.1 、宏观环境：3 2.2 、微观环境：3 三、怡生供暖现行营销方案4 3.1 、产品营销4 3.2 、渠道策略4 3.3 、促销策略4 四、问题以及解决方案5 4.1 、问题：5 4.2 、解决方案5 五、总结5 六、致谢5 一、怡生供暖简介 1.1、公司简介 怡生采暖（怡生暖通科技），长沙怡生采暖工程技术