app messaging services sector march 2015 .pdf

Global Markets Research T R O P E R R O H C N A Disruptive App Innovation Accelerates Over-the-top Messaging Services to 27 March 2014 Disrupt Legacy Communication Services Research analysts Anthony DiClemente, CFA – NSI anthony.diclemente@ In light of Facebook’s acquisition of WhatsApp, we take a closer look at Adam Ilkowitz, CFA – NSI the potential global impact of over-the-top communication services. In this adam.ilkowitz@ Anchor Report, we focus on the following three themes: Stuart Jeffrey – NSI stuart.jeffrey@  Over-the-top services threaten legacy carrier revenue as well as Rick Sherlund – NSI usage of core telco messaging (SMS) and voice services. rick.sherlund@  WhatsApp is the largest OTT platform, with the greatest longer-term Frederic Boulan, CFA - NIplc frederic.boulan@ potential for both disruption and monetization opportunity. James Britton - NIplc  Carriers are responding with new pricing models and their own OTT james.britton@ app solutions. Telcos in developed markets are better prepared, while Eric Cha - NFIK carriers in emerging markets tend to be at higher risk. eric.cha@ Sachin Gupta, CFA - NSL Key analysis in this anchor report includes: