商务英语ppt .ppt

商业信函演讲 演讲人： 商业信函： 优势： 灵活性强，便于选择 针对性强，收效大 阅读率高，覆盖面广 价格低廉、方便迅速 信息量大，适用性强 Introduction Letter Form Add 语言特点（7C）： 写作背景（Background) David经理公司新出品了产品，在国内业绩不错。为了开拓海外潜在市场，赢取更大更多利润。想写一份英文商业信函寄给国外一些潜在客户来推荐新产品。。。。。。如果你是David经理，该怎样写这封Commerical Letter? 推荐新产品： Dear Sirs, 　　You may be interested to know something about the new products developed by our technicians.This kind of new products sells very well at our market. 　　Because of its successful sales in our country,we think there will be a potential market abroad.So we are sending you some samples by separate posts and would welcome your advice as to whether,in your opinion,there will be a ready market in your district.If you think you can find a good market for the new products. we can supply you on the most favorable terms in order that you can promote our new products to the potential customers. 　　We are waiting your early reply. 　　 　 　Yours faithfully, 　　 David Hawk 　　 About。。。 小组成员：颜倩 王苑文 俞君慧 徐永芹 商业信函，简称商函，国外称为邮件广告或DM广告。它是以信函为载体，将客户所需发布的商务性信息广告，通过邮寄的方式，直接传递到客户所指定的目标对象手中的一种广告形式。（商洽函、询问函、答复函、请求函、告知函和联系函等） 英语商务信函的构成: 信头(Letter Head),日期(Date), 封内地址(Inside Address), 称呼(Salutation or Greeting), 信的正文(Body of the Letter), 结束礼词(Complimentary Close), 签名(Signature) 其他部分 附件(Enclosure\Enc.), 再启(Postscript\P.S.), 经办人姓名(Attention Line), 事由(Subject or Heading), 查号或参考编号(Reference No.), 抄送(Carbon Copy Notation\ C.C.) 基本构成 其他部分 商务信函基本格式 1． 2． 3． 4． 5