商务英语ppt案例 .ppt

the products of the company DO YOU KNOW THE NAME OF THE COMPANY ? YONEX The father of Yonex three Outline the Brief Introduction of Company Business ideas Core Figure the History of Development Product shows All kinds of products one two four five six Introduction of Company The Name Of Company BIRTHDAY INDUSTRY BRAND RANK SPORTS WORLD TOP BRAND 1946 Yonex The profile of Yonex In the 1946,just after the world war II had ended,Yonex was established by using just one horsepower motor.After refining the technique of wood manufacturing,Yonex started to manufacture badminton racquets in the 1957.In 1969,Yonex embarked in tennis racquets made with aluminum ,and then in 1982,Yonex started to produce golf clubs made with raw carbon materials.It has not been an easy ride during the companys 60 year history.Yonex has learned thatthe toughest situation makes the greatest chance. This spirit will carry Yonex through all the challenges it takes to make the next 100 years successful. Core figures 总裁:盖保罗 总经理:鲍燕悦 The history of develepment 1946 Minoru Yoneyama founded yonex company, ltd, a producer of wooden floats for fishing nets. His wood crafting business thrived until modern advancements-namely plastic floats-forced the company out of the float business. At this time, frustrated by being pushed aside by advanced technology, Yoneyama vowed never again to be left behind technologically.Thus ,he began a commitment that eventually led to innovations in the world of golf,tennis and badminton.Relying on strengths in wood crafting ,the Yoneyama company evolved into manufacturing badminton racquets in 1957 under other brand names. 1961 The first Yoneyama brand badminton racquet was introduced .Two years later,Yoneyama Trading,ltd was established in Tokyo to