商务英语Unit5DELL .ppt

Unit5 Marketing Text B Dell’s Marketing Strategy Team Five 李惠琳44------------------Leading in -----------------Listening 许敏敏55------------------Reading 赖素琴11------------------Reading 骆淑芬10------------------Language Points 张洵芳25------------------Time for fun 王逸 玲41------------------Summaries 李舒婷16 ------------------Assignment Content Part 1 Leading Part 2 Reading (Para1-4 , Para5-8) Part 3 Comprehension Part 4 Vocabulary Part 5 Translation Part 6 Time for fun Leading In What’s brand of your computer? Do you know Dell? How about the brand of Dell? How about the marketing strategy of Dell? Let us know more about Dell. DELL Dell Computer was founded as PCs Limited in 1984 by university student Michael Dell . DELL Hardware manufacturer and distributor . DELL The company is one of the worlds largest computer distributors in terms of both quantity of units sold and gross income, and one of the United States largest corporations. Reading Dell spanning over 20 years, Dell has always been associated with designing, manufacturing , and customizing products and services to satisfy a diversified range of customers including individual customers to corporate and retailing business. Spanning：to last all through a period of time or to cover the whole of it. 持续；贯穿 E.G: His acting career spanned 55 years. 他的演艺生涯长达55年。 Customizing：to make or change sth. to suit the needs of the owner 订制；订做；改制（以满足顾主的需要） E.G: You can customize the software in several ways. 你可以用几种方法按需要编制这个软件。 Diversified：adj. 多样化的；各种的 v. 使…多样化 （diversify的过去分词） E.G: There is a need for greater diversity and choice in education. 教育方面需要更加多元化和更大的选择性。 Retailing：n. the business of selling goods to the public, usually through shops/stores 零售业；E.G: career opportunities in retailing 零售业的职业机会 Dell’s marketing strategy was simple and basic: cut the middleman and sell the product cheaper; offer great customer service by giving the customers exactly what they want. Middleman：中间人；经纪人；调解