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TotalCommunicationStrategyofSmartpaint模板.ppt
SWOT Strength 1、Dupont is a worldwide famous science company 2、Many scientific innovations such as Telfon,lycra etc. have launched successfully in China 3、Dupon’s Titanium technology is of high awareness in manufacturers of paint 4、SmartPaint can improve paint’s quality Weakness 1、Mature market with enough niches 2、New-born brand,no brand awareness 3、lower budget on advertising Opportunity 1、The need of middle and top classes is booming, the potential market is large 2、People are concerned with high quality and high-tech products launc
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