形象驱动视角下的乡村旅游规划_以黄山市历溪村乡村旅游规划为例_陈继腾.pdf

城乡规划·园林建筑及绿化 Urban and Rural Planning·Landscape Architecture and Virescence ·具体规划设计· 形象驱动视角下的乡村旅游规划 —— 以黄山市历溪村乡村旅游规划为例 Rural Tourism Planning from View of Image Drive a Case of Rural ： Tourism Planning of Lixi Village in Huangshan City 陈 继 腾 Chen Jiteng 王 娟 Wang Juan 闻 飞 Wen Fei 中中图分类号 TU984.18图分类号 文文献标识码 B献标识码 文文章编号 1003-739X（2009）02-0206-05章编号 摘摘 要 该文以黄山市历溪村乡村旅游规划为例，指出该规划首先树立“健康”的形象主题，提出“牯牛降下第一 要 村——御医故里，健康胜地”的形象定位，进而围绕主题形象，进行乡村旅游地的功能定位、空间布局、项目策划 等旅游规划核心内容的规划设计，从而实现了“塑造、凸显与传播的乡村旅游地形象主题，体现地方文化特色”的 形象驱动型旅游规划设计理念。 关关键词 形象驱动 乡村旅游规划 历溪村 黄山市键词 AAbstractbstract Taking the rural tourism planning of Lixi Village in Huangshan City as the example, this article points out that this planning build the image theme of “health”, puts forward the image orientation of “NO.1 village in Guniujiang: an imperial doctor’s native place and a health famous scenic spot”. This planning certain determines the core content as function orientation, spatial layout, project programming around the scheme, which realize the idea of tourism planning design with image drive type as “building, displaying and communicating the theme subject of rural tourism as well as showing the local cultural feature”. KKey Wordsey Words Image drive, Rural tourism planning, Lixi Village, Huangshan City 乡村旅游是指以农村社区为活动场 做农家活、看农家景”的口号开始深入人 3个发展阶段[3]。在形象驱动的规划视角 所，以乡村田园风光、森林景观、农林生 心，成为都市人的时尚追求。1999年，国