基于客户结构阶层和BP的PLM客户需求_崔剑.pdf

42 3 浙 江 大 学 学 报( ) Vol.42 o. 3 2008 3 Journal of Zhejiang University(Engineering Science) Mar. 2008 BP PLM 崔 剑, 祁国宁, 纪杨建, 顾巧详, 苏少辉, 胡 浩 ( CADCAG , 310027) : , ( PLM) ,. , (CAH) , ,; , ,BP , , . , Matlab . , CAH BP , PLM ,. : ( PLM) ; ; (CAH) ;BP ; : TH 166 : A : 1008973X( 2008) Customer requirement based on customer architecture hierarchy and BP in product lifecycle management system CUI Jian, QI Guoning, JI Yangjian, GU Qiaoxiang, SU Shaohui, HU Hao ( State K ey L a bor ator y of CA D CA G, Zhej iang Univ ers ity , H angz hou 310027, Ch ina) Abstract: In order to analyze customer requirement information in detail, a management function structure of customer requirement facing product lifecycle management (PLM) system was proposed, and the theory for obtaining customer requirement and analyzing market requirement was studied. On the aspect of cus tomer requirement acquisition, the customer architecture hierarchy (CAH) method was adopted to analyze the requirement information of product performance within the range of whole lifecycle; on the aspect of market requirement analysis, the requirement information was classed and identified intellectualized through segmenting the market structure and applying the principle of autoorganize and autoadopting on BP neural networks. As the result, the requirement tendency and competence tendency were obtained. A case study of one costume company; by means of Matlab tool shows that CAH and BP two methods supply PLM enterprise the analyzed information on requirement structure effectively and enhance the customer satisfaction. Key words: product lifecycle management ( PLM) ; customer requirement analysis; customer architecture hierarchy; BP neural network; market segmentation