iphone 的影响.pptVIP

The content The background information The advantages of iPhone The effects that iPhone brings to the handset industry The question The data shows that in the first quarter of 2011, Nokia net profit fell by 1.4% from 349 million euros to 344 million euros in the same period last year. The turnover rise by 9.2% to 10.4 billion euros. The Nokia mobile phone shipments in the first quarter was 108.5 million. It rises by 1% in the same period of last year, but falls by 12% comparing with previous quarter. In addition, a previously announced mobile phone giant Sony Ericsson’s first quarter earnings data show that Sony Ericsson is not better than the same day. In the latest quarter, the sales falls by 19% to 11.45 billion euros (about $1.629 billion). The net profit falls by 48% to 11 million euros (about $15.66 million ). The mobile phone shipments falls by 23% to 8.1 million. On the other hand, data show that in the latest quarter Apple net profit rises by 95% in the same period of time. And the sales amount of iPhone rises by 113% in the same period of time. The reasons may be soft sales, high taxes and Japan’s supply obstruction after the earthquake. However, many experts thought that Apple iPhone caused a great influence. 面对不断下滑的业绩以及市场份额的缩小，诺基亚以及索尼爱立信纷纷寻求对策应对。此前有消息透露，由于与微软的合作将大力发展微软的手机操作系统，而放弃塞班系统，诺基亚计划于本月底宣布裁员方案，裁员总数可能达到6000人，占诺基亚设备研发部门员工总数的38%，索尼爱立信也已经开始削减开支，包括在全球削减4000个工作岗位，节省年度营运开支超过8.8亿欧元。 The advantage of iPhone The effects that iPhone brings to the global handset industry Talk about the reasons for iPhone’s success (management strategy of Apple Corp./ marketing strategy ) * * The background information Last weekend, the global mobile leader Nokia released the latest quarter result. The data shows that Nokia net profit fell by 1.4% to 344 million euros in the quarter (about 503 million) and the market share fell down below 30% for the first time. Recently, many global mobile phone