中国购物中心营销论坛.pdfVIP

ICSC China Shopping Centers Marketing Conference 中国购物中心营销论坛 2015.6.24-25 | Crowne Plaza Beijing Lido 北京丽都皇冠假日酒店 Digital Era 3.0: Mobile First Marketing 数字年代3.0：移动赢销 ICSC China Gold Partners Lead Sponsor ICSC 中国金牌合作伙伴 首席赞助 ICSC China ICSC China Gold Corporate Members Silver Corporate Member ICSC 中国金牌企业会员 ICSC 中国银牌企业会员 Supporting Media 支持媒体 如欲了解详情，请联系 高改平 T:+8610 5128 0868 #1009 E: ugao@ 或浏览www. For more information, please contact Una Gao T:+8610 5128 0868 #1009 E: ugao@ or visit www. ICSC China Shopping Centers Marketing Conference 中国购物中心营销论坛 Digital Era 3.0 - Mobile First Marketing · Mobile. Wechat. iBeacon... Technology is disrupting the retail channel and drastically changing how consumers evaluate and purchase goods. How are marketers adapting their digital strategies to appeal to an evolving consumer? What are the new technologies available in the market that will deliver “wow” and keep our customers coming back? · Shopping centers have more access to customer data than ever before. But what is the most important data to gather, and how can shopping center marketers best analyze and use this data 数字年代3.0：移动赢销 to understand customer needs? How to generate · 移动。微信。iBeacon...创新技术颠覆了零售渠道和改 deep, data-driven insights, and apply these 变了消费者评估和购买商品的习惯。您该如何改变数 toward actionable marketing strategies? · ROI...We know that not everyone has a big 字化策略，以吸引不断变化的消费者呢？市场上有什 budget, so how do you make a splas