英语小论文_营销策划.docVIP

英文: The principle of marketing planning Marketing plan, referred to as planning, policy, objectives, strategies and implementation of corporate marketing behavior within a certain time pre-designed program based on an accurate analysis of the enterprise, the external environment, and effective use of business management resources and planning. The marketing plan is the wisdom behavior of modern enterprise to adapt to the market, to control the market and win market. The marketing planning is the result of the development of the traditional planning activities, unique in all kinds of modern planning behavior. Successful marketing plan requires planners to effectively follow the principles of marketing planning. The marketing planning principle is the understanding of the law has a rational significance and behavior marketing planning activities through scientific summary form. Marketing planning principles include: integration principle, oriented-human resources principle, the difference principle and performance principle. Integration principle planners from a whole to a collection of dynamic, hierarchical view of the various elements in the planning to co-ordinate together to form a whole unique. The integration principle also emphasized planning some other combination of object, such as a combination of the main attached, similar combination, in turn, can bring inspiration to other corporate functions combination. The people of this principle based marketing planning of human resources, driven by the enthusiasm of the staff, and tap the creativity of employees, and thus create value for the enterprise. This requires planners to take into account in the planning process to consider both employees and consumers, with the interests of consumers of their own development, social development, ecological development unify and achieve sustainable development. Difference principle planning at different times, for different themes in different contexts make different choice