战略管理期末考试重点.pptVIP

Industry Life-Cycle Life cycle of an industry refers to the stages of Introduction Growth Maturity Decline portrays how sales volume for a product or an entire industry changes over its lifetime. helps to understand the dynamic nature of strategy. Strategic Formulation Ch 6 Corporate-Level Strategy Diversification Related Diversification (P150) Potential limitations with MA(P165) Organizational Fit Vertical integration Horizontal Integration Diversification Diversification strategy describes the scope of the firm in terms of the industries and markets in which it competes. Related Diver