2016年市场营销PPT.pptVIP

Marketing Philosophies Marketing Marketing  Marketing is the concept to know your customers needs and wants, providing products and services which serves as a solution for customers problem. In modern world organizations take care of their customers and maintaining long term relationship. In past organizations not had similar thinking as it is today, marketing concept is adopted by organization in a different way. The thinking and perceptions of organization are refer to the philosophies “Organization picture of marketing” There are five different types of marketing concepts Production Concept Product Concept Selling concept Marketing concept Societal Marketing Concept Production Concept The organization preaching this concept not last long because this concept ignore the other important factors like competition, new products, customer satisfaction etc. Organization most of the time compromise on quality in order to reduce the cost of the product which results in customer dissatisfaction leads towards product failure. Product Concept The idea behind product concept is customer will buy the product that is best in quality, design, features and durability. Organizations follow product concept are too much focused on their product that they lost site of other important factors like customer needs and wants. This concept leads towards “Marketing Myopia” which means organization fall with love with their existing products that they never think about other alternatives. If a organization is only focused in producing best desktop computers for customer without keeping in mind that customer is willing for portable solution such as laptop and PDA. Selling concept This concept focus on organization profits by putting efforts on sales and distribution of product. This concept says, customer will buy the product as long as selling efforts are made by organization. Organization following this concept forgot that selling product one time to customer will g