全媒体视域下的新闻策划研究.pdfVIP

I II III 全媒体视域下的新闻策划研究 研究生：巩盼东 导师：易奇志 专业：新闻学 研究方向：新闻实务 年级：2011 级 摘要 在改革发展的语境下，新闻媒介的全媒体布局是大势所趋，新闻策划在全媒 体战略中扮演着重要的角色。全媒体的新闻策划是基于媒介竞争的新闻策划，通 过传统媒体向全媒体策划转型，可以实现优势互补，构建全媒体策划报道方阵， 发挥品牌效应，顺应网络化潮流，以扩大媒介影响；全媒体新闻策划是基于传播 效果最大化的新闻策划，包括具体的传播效果和社会宏观效果；从受众角度看， 全媒体新闻策划有效地满足了受众读、看、听于一体的需求体验。与传统的新闻 策划不同，全媒体的策划内涵更加丰富，纸媒报道、图片报道、广播报道、电视 报道、网络新闻、新闻客户端等都呈现出表达方式上的融合运用。 论文通过对全媒体和新闻策划概念、特点、内涵的分析，探讨在全媒体视域 下实施新闻策划的重要意义，并从全媒体的角度，研究介绍选题策划、采访策划、 文本策划的一些具体实施方略，简述全媒体新闻策划的媒介素养要求。以期对相 关的新闻实践提供指导。 关键词：全媒体；新闻策划；策划方法；策划素养 I Research on the News Planning in the View of Omnimedia Abstract Under the environment of reform and development, the layout of the omnimedia has become prevalent. And news planning plays a significant role in the strategy of omnimedia. News planning of omnimedia is based on the competition among media, it could realize complementary strengths, build a matrix of news planning in omnimedia report, develop the brand effect, comply with the trend of networking and expand the influence of media by transforming the traditional media to omnimedia planning. Also, the news planning of omnimedia is based on the maximum of spreading which including both specific diffuse and social macro condition. From the perspective of audiences, the news planning effectively satisfies their needs of combining the sense of reading, watching and listening while accepting news. What differs omnimedia from traditional news planning is the connotation of omnimedia appearing more abundant for its applying of expressions including paper, picture, broadcasting and television reports, internet news and news application. This paper aims to discuss the significance of imple