FeasibilityFramework可行性分析研究结构.pdfVIP

Feasibility Plan Framework Frank Moyes and Stephen Lawrence Deming Center for Entrepreneurship Leeds School of Business University of Colorado Boulder 1 Feasibility Plan Framework © 2003 Regents of the University of Colorado August 2003 Feasibility Plan Framework Introduction A feasibility plan asks two questions of a potential venture Will anyone buy the product or service? Can it make a profit? While the questions are straightforward, the answers are anything but. These two simple questions quickly lead you to a raft of others that you will address in the following sections: • Opportunity or need • Product/Service description • Target market • Unique benefits • Competitive analysis • Sustainable competitive advantage? • Risks • Profitability, break-even and investment required • Conclusions • Recommendations For high-tech ventures there is a third question that needs to be addressed - will the product/service actually work as designed. Determining the technical feasibility is not within the direct scope of this Feasibility Plan. Venture Description Provide a brief description of the business. What products or services are being offered? Where is it located? You should not assume that the reader is familiar with your product/service, so be sure to explain and describe it carefully. Opportunity/Need 1. Describe the market opportunity. What trends are favorable to the venture? Is the market growing? 2. Estimate the market potential ($, customers, units, transactions, etc.). 3. Describe the market structure. Is it fragmented or dominated by large players? What channels exist and are they accessible? Are there barriers to entry? It may