基于类型的乡村旅游竞争力研究 副本.pdfVIP

Resource Development Market 2008 24(4) ## 杨世河, 章锦河, 戴 昕 ( , 241003) : , ,4 ,4 , (AHP) ,/ ) 0,, :; ;;/ ) 0 :F592 :A : 1005- 8141(2008) 04- 0361- 04 Study on Competitiveness of Village Traveling Place in View of Type YANG Shi- he ,ZHANG Jin- he,DAI in (College of Territorial Resource andTourism, Anhui NormalUniversity,Wuhu 241003,China) Abstract: One of the primary aspects in rural tourism development was the evaluation and improvement of competitiveness.Among the literatures related to competitiveness and rural tourism both at home and abroad,research on competitiveness of rural tourism seemed unsubstantial.This paper targeted rural destinations and offered village traveling place depengding on city,transportation,scenic spot and resources. In the analysis of charac- teristic of four different kinds of village traveling place, constructed the suitable hierarchy process (AHP) modelwhichwassuitable to the villege trav- eling place depending on the city or the transportation, suitable suitable/ resources- market0 combination matrix appraisal model that was apt to the villege traveling place dependding on scenic area or the resources to contribute to improvement of competitiveness in rural destinations and established foundations for rural tourism development both theoretically and practically. Key words: rural tourism;tourism competitiveness;AHP;matrix of/ resources- market0 . 1 1. 1 [20] 20 80 , , # 565