中国省级品牌卫视与品牌栏目创新研究——以浙江卫视《中国好声音》为例.pdfVIP

ABSTRACT Television media since its birth, the sound and picture culture instead of printing text culture from indirect read the text of the understanding into order directly interpret blueprints without hesitation, making the future of the people of the 20th centuryfamiliar and accustomed to the inertia accept and simply copy the mirror world created by the television images. Representation of the world, however, rare in the history of architecture, the jurisprudence associated or moral teaching cited flooded with more to stimulate the senses of a variety of entertainment. In such a global entertainment media environment, serious pan-entertainment phenomenon of Chinas provincial TV program, the program plagiarism follow the trend of the television stations is unprecedented, a large number of film and television resources are wasteful duplication. In this regard, in recent years, the SARFT issued a series of restrictive policies, which aims to create a health screen environment. The past TV pattern is broken, each had to or active or passive response measures. Adjust broadcast time, to preserve the flagship program in prime time broadcast, get rid of the non-compliance programs, research and development of new programs, such as a strong desire breakout TV inquiry common issue. Of Chinas provincial TV widespread program of entertainment and Hunan Satellite TV and Jiangsu Satellite TV pattern typical representative theory systematically combing the provincial TV benign development experience strategy, focus 2012emerging flurry of musical talent show good sound, for example, explore the depth and meticulous, and show how to break through the bottleneck of