《Leave the expressway or not Impact of dynamic information》.pdfVIP

J. Mod. Transport. (2014) 22(2):96–103 DOI 10.1007/s40534-014-0043-1 Leave the expressway or not? Impact of dynamic information Hongcheng Gan • Xin Ye Received: 12 December 2013 / Revised: 7 March 2014 / Accepted: 12 March 2014 / Published online: 2 April 2014 The Author(s) 2014. This article is published with open access at S Abstract This study investigates drivers’ diversion modeling and advanced traveler information system decision behavior under expressway variable message assessment. signs that provide travel time of both an expressway route and a local street route. Both a conventional cross-sectional Keywords Travel decision Mixed logit Travel time logit model and a mixed logit model are developed to Repeated choices Variable message sign Stated model drivers’ response to travel time information. It is preference based on the data collected from a stated preference survey in Shanghai, China. The mixed logit model captures the heterogeneity in the value of ‘‘travel time’’ and ‘‘number of 1 Introduction traffic lights’’ and accounts for correlations among repeated choices of the same respondent. Results show that travel The effectiveness of advanced traveler information systems time saving and driving experience serve as positive fac- (ATIS) depends highly on travelers’ behavior in response tors, while the number of traffic lights on the arterial road, to real-time information. It is well recognized that it is expressway use frequency, being a middle-aged driver, and important to indentify the factors that influence travelers’ being a driver of an employer-provided car serve as neg- decision behavior under ATIS [1–29]. Research results in ative factors in diversion. The mixed logit model obviously this challenging field