中国大学炫耀性消费倾向研究.pdfVIP

I 摘 要 炫耀性消费倾向是个体追求特定商品在群体中具有的符号意义而非实际功能的意 愿。大学生群体中的炫耀性消费倾向可以分为人际调节、从众心态、形象展示等三个维 度。存在于大学生群体中的不良的炫耀性消费倾向，会导致价值观和人生观正处于形成 关键阶段的大学生们养成不良的行为与习惯，不利于身心健康发展。 本研究采用文献分析、问卷调查等方式探讨了我国大学生炫耀性消费倾向的相关问 题，通过对河南省5个城市6所高校600名大学生进行问卷调查，运用探索性因素分析、 验证性因素分析、相关分析、回归分析等技术、得到以下结论： （1）大学生炫耀性消费倾向包含三个维度：人际调节、从众心态、形象展示。通 过对问卷质量的检验，得出问卷的信效度符合心理测量学要求。 （2）在大学生自尊与炫耀性消费倾向的关系研究中，得出低自尊对炫耀性消费倾 向有显著正向影响；在其作用机制的探讨中得出，感知面子威胁在自尊与炫耀性消费倾 向的影响中起到完全中介作用。 （3）在感知面子威胁与炫耀性消费倾向的关系研究中，儒家文化价值观对感知面 子威胁与炫耀性消费倾向的关系起到调节作用。调节作用模式为与儒家文化价值观低水 平组相比，高水平组中感知面子威胁对炫耀性消费倾向的影响强度明显减弱。 关键词：炫耀性消费倾向；感知面子威胁；自尊；儒家文化价值观 I ABSTRACT The propensity of conspicuous consumption (PCC) is the wishes of the individual pursuing the symbolic significance of specific commodity in their groups rather than the actual function. PCC in undergraduate students group can be divided into three dimensions: interpersonal mediation, conformity and appearance demonstration. The negative PCC among college students will not only lead students to develop more destructive behaviors and bad habits, but also will not good for their development in physical and psychological health. The study uses document analysis, questionnaires and other research methods to discuss some problems about PCC of college students in China. The data is from 600 samples in six universities of five cities. Through the exploratory factor analysis, confirmatory factor analysis, structural equation models, regression analysis, the study gets the results as follows: Firstly, the PCC of undergraduate students has three dimensions: interpersonal mediation, conformity and appearance demonstration. By examining the quality of questionnaires