Adobe_Consulting_Retail_Holiday_ebook_2016.pdfVIP

01 ANALYTICS CONSULTING QUICK TIPS 2013 Adobe Consulting Retail Holiday 2013 Adobe consultants who focus on Adobe Analytics carry decades of experience in retail analytics, merchandising, marketing and promotions, and operations. They focus on bringing ideas and solutions to clients that drive true results and illustrated value. In this first-ever eBook from our team, you will learn quick tips and methods direct from Adobe consultants. We have selected a broad range of topics within the Adobe Analytics solution covering administration, governance, and feature point walkthroughs. Our focus herein is on sharing some of our knowledge and experience to highlight ideas and areas within Adobe Analytics that you can explore to provide immediate benefits in the end- of-year retail holiday season. We hope these tips spur action, knowledge share, and innovation within your organization. Happy – and successful – Holiday wishes from our retail analytics consulting team. We hope to have the opportunity to engage with you and help drive more value in 2014! 0 TABLE OF CONTENTS 1. How to Improve Segmentation Utilization and Organization Pg. 4 2. How to Drive Adobe Analytics Functional Knowledge Across an Organization Pg. 6 3. How to Stay Up To Date on Adobe Analytics Releases Pg. 8 4. Use the New Anomaly Detection and Statistical Overlay Functionality to Pg. 10 Triage Analysis Requests 5. 10 Things You Can Do To Improve Your Adobe Analytics Implementation Pg. 12 Without a Code Change 6. How to Email an Intraday Dashboard with Revenue Forecast Pg. 14 7. 10 Tips for Web Analytics Governance Best Practices Pg. 16 8. How to Stop Questions Before They Reach Your Inbox Pg. 18 9. Set ‘None’ with Custom Name for Ease in Classification Reporting Pg. 20 10. Standardize Variable Names to Include Variable Type and Number for Quick Access Pg. 22 11. Marketing Channels Accuracy: Common Pitfalls - Referring Domains Pg. 24 12. Marketing Channels Accuracy: Common Pitfal