Chinese_Advertising_and_the_Pragmatic_Failure_in_Its_Translation - 副本.docVIP

BA dissertation The Translation in Chinese Advertising and the Pragmatic Failure in Its Translation BA Candidate Xie Zhiping Supervisor Dai Shuhua West Anhui University May, 2011 Acknowledgements Here I avail myself of this opportunity to express my heartfelt gratitude to all those who have helped me in the course of writing this paper. First, I would like to thank my dear supervisor, Miss Dai, for her constant encouragement and guidance. She has walked me through all the stages of the writing of this dissertation. She has offered me valuable ideas, suggestions and criticism with the profound knowledge in her research experience. Without her consistent and illuminating instruction, this dissertation would never come to its present form. Second, I would like to express my heartfelt gratitude to all the teachers who educated and cultivated me to be a qualified teacher in the future in the past two years. Third, I would also like to thank the participants of the investigation in the four middle schools. Without their help, the research could not have been completed successfully. Last，my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis. Abstract With the intense globalization in the new century, advertising plays an increasingly significant role in the world economy. As an essential component of a commercial market, advertising is going into every aspect of people’ life. The deepening of international trade between the West and China increasingly fastens the significance of mutual understanding and translating of English and Chinese advertising. Considering this, this thesis tries to apply the theory of pragmatic failure to explore the reasons for cross-cultural pragmatic failure in translation of adv