coffee bar sample marketing plan.docVIP

Coffee Bar Marketing Plan Colloquy Grog Shop This sample marketing plan was created with?Marketing Plan Pro?software. Executive Summary Colloquy Grog Shop is a unique local bar/coffee/tapas house that provides a friendly, effective place where singles can meet. Colloquy Grog Shop is not your typical bar where people go to meet other singles. Colloquy Grog Shop has a?unique service called the structure conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation.? The structured system provide an atmosphere that lowers inhibitions and breeds confidence allowing singles to meet other singles and gain insight into their personality by way of thoughtful discourse. Meeting people is one of the largest hurdles 25-45 year old singles face.? Colloquy Grog Shop provides this group with an effective solution to this problem.? Situation Analysis Colloquy Grog Shop has just begun business, and marketing is essential to its success and future profitability.? The bar offers a place for people?to meet?in a comfortable, person-meeting environment.? The basic market need is place where singles can meet new similar people.? Colloquy Grog Shop uses a sophisticated conversation system to enhance and facilitate singles meeting each other. Market Summary Colloquy Grog Shop possess good information about the market and knows a great deal about the common attributes of the prized and loyal customers.? Colloquy Grog Shop will leverage this information to better understand who is served, their specific needs, and how the Grog Shop can better communicate with?them. Market Analysis ? ? 2001 2002 2003 2004 2005 ? Potential Customers Growth ? ? ? ? ? CAGR Singles 9% 210,987 229,976 250,674 273,235 297,826 9.00% Non-singles 7% 134,432 143,842 153,911 164,685 176,213 7.00% Other 0% 0 0 0 0 0 0.00% Total 8.23% 345,419 373,818 404,585 437,920 474,039 8.23% Market Needs Colloquy