ComRatings Whitepaper_How Consumer Shop Cosmetics Products Online_2016.pdfVIP

How Consumers Shop Cosmetics Products Online in China? 中国消费者如何在网络购买化妆品？ Business Whitepaper July, 2013 © 2012 ComRatings All Rights Reserved Table of Content 目录 1. What is the Digital Profile of Consumers for Cosmetics? - Media Consumption Habits 化妆品类消费者的数字画像：媒体消费习惯 2. What is the Social Media Habit for Cosmetics Consumers? 化妆品类消费者的社会化媒体访问习惯? 3. What is the Search Behavior for Cosmetics? 1 ）Search Engine Ranking 化妆品类消费者的搜索行为：1 ）搜索引擎排名 3. What is the Search Behavior for Cosmetics? 2 ）Cosmetics-related Search Key Words 化妆品类消费者的搜索行为：2 ）化妆品相关的搜索关键词 4. How do Cosmetics Consumers visit E-commerce Websites? 化妆品类消费者如何访问不同的电商网站? 5. What products does Cosmetics Consumers shop with cosmetics ? 化妆品类消费者通常和化妆品一起购买哪些产品（购物篮分析）? 6. What Major Cosmetics Brands does Consumers shop? 消费者会购买哪些主要的化妆品牌? 2 1. What is the Digital Profile of Consumers for Cosmetics? - Media Consumption Habits 化妆品类消费者的数字画像：媒体消费习惯 Media Consumption Habit 120.0 120% 网络媒体消费习惯（TOP5) 100.0 99% 100% 97% Visiting Time per 95% Daily PV per Website UV (%) Day per User User 87% Category 独立用户数 (minutes) 每日平均人均 80